OK, so we’re here now. I can’t stop smiling looking through these pics. Big dumb goofy ass smiles. Standing stageside at midnight, watching B make his way through clouds of smoke, head bowed like a prizefighter stepping into the ring, those “Brown Paper Bag” strings spelling out a moment we all kind of knew was coming, spiritually – I remember having a feeling that none of it really made any sense. My brain didn’t have the vocabulary available to process it all.
There’s no real reason why something like FEELS has to exist, except that now that we know what’s possible, it doesn’t make sense for it not to. A lot of why this thing happens is just sheer stubbornness and force of will. Emails and phone calls and bugging people. Scheming and sweating the small stuff. Trying things out.
The other big reason this thing is even able to exist is that there are tons of good people behind it. There must have been 75 people that did something absolutely critical for this one. Maybe 100. I’m leaking big gushy thank yous for weeks after these things. To the artists that pour creative energy into FEELS, and trust us with that responsibility, we can’t thank you enough.
Max and I feel really fortunate and humbled by the opportunity to do this — to spend time around people whose imagination is wild and expansive, who shake around the ideas in our heads, help loosen them up and leave us with messy, squishy piles of questions to sift through. FEELS is full of those people.
Folks do all kinds of other things to make this thing happen though. They haul heavy kegs and furniture and lift giant projection screens and weld makeshift staircases together. They tape up posters and draft up contracts and paint giant wood panels until 6 in the morning. And then it’s gone two days later. 3000 people go home. We tear it all down and sleep for a week or so and start over.
I’d like to say we know what we’re doing, but I can’t really. All I know is it feels like we’re channeling something basic and human and ritualistic. Building a big ass fire and gathering around it. And that feels good.