American Matthew quit his day job to create stuff; now he's on a cross-country, crowdfunded tour
BIYDIY: Belief in yourself, do it yourself, Mathew Nelson’s movement to liberate a generation while spreading good vibes around the country.
There’s something profound about singing and dancing alone to something in your room. Personally, it happens pretty often, with a pretty unpredictable soundtrack, although a Prince is a pretty consistent go-to. As is the case with most things though, it turns out watching pretty girls do it is a lot more enjoyable, and I’m glad Dev Hynes and director Haley Wollens picked up on that. The visuals for “Champagne Coast”, one of a handful of extremely groovy pop cuts from the appropriately titled Coastal Grooves, finds Hynes and Wollens depicting that particular scene with an expert visual eye, and an unusual set of techniques.
The video features several girls, each getting down to Blood Orange in their own environment, with each room constructed entirely out of two-dimensional images in Photoshop. Each girl’s dancing is constricted to a few stop-motion poses, the kind of dancing you might expect to see if you won a game of Street Fighter on NES or Super Nintendo back in the day. Of course, like each of the ways in which Dev’s represented the Blood Orange project visually, it’s all carefully calculated with a certain reverence for retro inspirations– pop art, vintage interiors, bygone, kitschy fashion. Like the music, it’s a collage of ideas pieced together from different eras, a formula that makes it feel impossible to place. Maybe the word is timeless.