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JUGGLING ACT

Max and Ari, the duo behind Oakland Surf Club, have quietly turned OSC into one of the Bay’s most eclectic retail destinations, curating everything from gear and boards, to vinyl and fine art–all while balancing a budding business with a new marriage and a brand new baby girl.

Category Archives: Style

JUGGLING ACT

A budding business, a new marriage, and a baby girl: short work for Max and Ari of Oakland Surf Club

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Oakland Surf Club
Photography By Lauren Crew

Starting a business isn’t easy. Raising a child isn’t either. The first words I heard inside the doors of Oakland Surf Club were barely audible. They came from the voice of Coco, the glowing creation of shop owners Max Klineman and Ari Serrano-Embree, and the OSC’s beloved shop baby. From Coco’s blue stripped blouse and polka dot leggings, to the vibrant array of men’s and womenswear pieces lining the walls of their Downtown Oakland boutique, the couple’s aesthetic synergy is constantly on display.

The first floor of OSC boasts an eclectic selection of the things Max and Ari love–from Mara Hoffman swimwear and Tepsic magazines, to art books, Madlib vinyl and skin care products from Baxter. Meanwhile, the second floor functions as a gallery space, playing host to a number of local artists, most recently Paul Solis. Through those two outlets, OSC has managed to celebrate art, culture and commerce while cultivating their own community of like-minded and creative individuals. It’s really something to be seen, especially considering the fact that the couple met, got married, opened a store and had a baby in the span of four years.

Passing the seven-month-old Coco back and forth, while taking turns answering questions, Max and Ari took some time to touch on the origins of Oakland Surf Club. Opening up about their approach to retail, the benefits of brick and mortar, and the importance of family, among other things, our conversation shed light upon one shop at the forefront of revitalizing Oakland’s retail landscape.

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Read our full interview with Max and Ari here

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SARTORIALY SPEAKING

A glimpse inside the ever-evolving career and aesthetic of stylist Jessica Willis

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Jessica Willis

In a sense, Jessica Willis‘ career started when another ended. It was, in fact, getting fired that provided the spark for Jessica harness her own creativity and step out on her own. A preschool teacher, turned costume designer turned stylist, Jessica’s already built up a portfolio featuring some of today’s more iconic faces and brands. Finding comfort in the ever-evolving realm of the avant garde, Willis’ versatility is reflected through the eclectic identities of her clients. If brands like Cerre or Hotel De Ville don’t ring a bell, perhaps names like Rita and Azealia do.

Commissioned to lend her sartorial vision to a variety of well-known and emerging brands, Willis has already built up an impressive body of work, merging the converging worlds of art, music, and fashion through her selective lens. At this point, it’s pretty safe to say that Jess’ star is only beginning to rise. Over a quick lunch in Los Angeles, we had the opportunity to connect with the artist, to learn more about where she’s been, what she’s doing, and most importantly where she’s going.

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Read our full interview with Jessica Willis here

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FRANK OCEAN FOR BAND OF OUTSIDERS

Frank joins the Band for a candid collection of Polaroids

Frank Ocean

Today it seems as though few are surprised by the meteoric rise of Frank Ocean. I remember it was a Facebook post from Nic Nac that introduced me to the gem lying beneath Odd Future’s massive sphere of influence. A classic album, a poignant letter and a couple Grammys later and April 2013 Frank Ocean, quite frankly (pun intended), can do whatever the fuck he wants. For example, lending his likeness to the searingly relevant aesthetic of Scott Sternberg’s Band of Outsiders. Shot in a whimsical fashion by Sternberg himself outside the Los Angeles Times building, these Polaroid portraits place Frank on an illustrious list of creatives who have graced the pages of Band of Outsiders’ understated campaigns. From Jason Schwartzman to Kirsten Dunst, and now Frank, the Band reminds us that often, it’s not always about the clothes, but more so who’s wearing them.

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MODEL CITIZEN

Eromomen Esoimeme is poised to take on the world of modeling, and whatever else lies ahead

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So Cozy
Photography By Sequoia Ziff

What makes an icon, exactly? Sometimes it takes a lifetime to build the reputation, and other times, a simple discovery can lead to something grand and unexpected. In the case of Eromomen Esoimeme, it was the spontaneous decision to shave her head that charted her current course. A few short years into her career, and that path has already taken Eromomen above and beyond her expectations, as her distinctive look has landed her on runways on both coasts and beyond. Modeling for designers like Ashley Paige, Michael Costello and Mila Hermanovski the Oakland-bred model is well on her way, rubbing elbows with some of the industry’s finest and picking up wisdom along the way.

For our interview, we enlisted the services of fellow contributor Ivie Arasomwan, who sat down to pick Eromomen’s brain about her journey thus far, and the inspiration behind her craft. Aside from all that insight though, Eromomen also happens to be a natural in front of the camera. So it seemed only necessary to bring our good friend and art show alum Sequoia Ziff on board, to snap a collection of shots showcasing Eromomen in her element. The aesthetic of the collection is as effortless as it is stunning, Sequoia’s vision offering a gorgeous visual compliment to her subject’s versatility, capturing Eromomen taking on a variety of looks in epic fashion. Read on for a glimpse into the world, creative and otherwise, of Eromomen Esoimeme.

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THE LATEST FROM REISS

The UK fashion imprint keeps things dapper for their Spring/Summer 2013 collection

Reiss Spring Summer 2013

The upcoming Spring/Summer season ushers in another sharply designed collection from the London based Reiss brand. Building on their signature fine tailoring, Reiss delivers suits and blazers in an array of colors from the standout airforce and seafoam blues to the more subtle soft greys and beiges. Catering to their consumers with a holistic approach, the brand also offers fitted chinos and denim paired with loafers, shirts and jackets that show exactly how the Reiss man goes casual. One thing I’ve always admired about Reiss is their ability to seamlessly produce classic concepts with a modern and stylish approach, allowing each piece to be worn seasons and even years after its been bought. And because Reiss have tastefully positioned themselves between the high street and luxury labels, the brand offers high quality product at a much more manageable price then their high-end counterparts. A presentation to some and an introduction to others, this season’s collection continues the Reiss tradition, further proving Reiss to be a brand well worth investing in.

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HELLO BROOKLYN

One B, Two Z's. A conversation with street photographer and cultural documentarian Jamel Shabazz

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A 110 Kodak Instamatic was his weapon, the borough of Brooklyn his battleground. The year was 1975. Before the devastation brought on by widespread gun violence and the crack epidemic, Brooklyn was a cherished destination. Celebrated for its vibrancy and unapologetic grit, the city flourished throughout the mid ’70s, recognized for its diversity as a melting pot for a range of cultural and ethnic backgrounds.

For photographer and street documentarian Jamel Shabazz, this eclectic and sometimes dangerous environment was home. Inspired to pursue photography when his father introduced him to the craft, Jamel turned the streets of Brooklyn into his canvas, his camera serving as an intermediary through which he could engage with his surrounding environment. Documenting the lives of the personalities that inhabited this vibrant terrain, Jamel’s subjects were the boys, girls, players, pimps, students and hustlers who also called Brooklyn home.

Looking back, Jamel’s work captures a seemingly effortless cool that permeated the streets and defined an era–the individuals immortalized in his photographs embody the confidence, pain, struggle and pride that gave birth to the hip-hop generation.

Today, Jamel is recognized as a seminal figure in the evolution of hip-hop culture on the whole, his photographs offering a captivating glimpse into a time period unlike any other. Forever dedicated to telling the stories of his subjects through his images, to the world he may be known as a photographer–but to those that stood before his lens, perhaps Jamel Shabazz might be better described as a hero. In our brief dialogue, Jamel lent insight into a number of topics, from the origins of “cool”, to the role instincts play in photography, to the impact of the crack cocaine epidemic on his community. Throughout, Jamel was thoughtful and warm, eager to share his work and wisdom with a new generation of creatives.

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Read our full interview with Jamel Shabazz here

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JEAN TOUITOU’S ADVICE FOR YOUNG PEOPLE

The unapologetic A.P.C. founder offers some words on how to live well

• Although appearance shows quite the reverse, the natural trend of the system is to turn you into a slave. Your mission is to remain erect and never crawl.

• When learning, you must know how to make the clear distinction between what is ideology and what is genuine knowledge.

• Be fully aware of the difference between making a compromise and compromising yourself.

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TOO GORGEOUS TO DIE, TOO WILD TO LIVE

Revisiting the turbulent life and times of modeling icon Gia Carangi

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Who would you say are the iconic starlets of our day? As far as supermodels go, who does our generation have? Kate Moss? Gisele Bundchen? Our girl Kim K? While the Cindy Crawfords and Naomi Campbells may have reigned supreme among ’90s modeling icons, before them it was unquestionably Gia Carangi who embodied the archetype of a supermodel in the ’80s. In her all-too-short, but meteoric rise to fame, Gia Carangi led a life that encapsulated both the triumph and terror of success. An overnight sensation in the fashion world, Gia’s legacy serves as a cautionary tale, and a powerful reminder of the double-edged sword of fame and fortune.

“She was completely a free soul,” remembers Francesco Scavullo, one of Gia’s adoring photographers who worked with the model during her short career. “She had her own way of moving in front of the camera. It wasn’t like any model I’d worked with before.”

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FROM THE OUTSIDE LOOKING IN

Thoughts and perspective on covering the fashion world with journalist Dan Kennedy

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Dan Kennedy
Photography By Tom Lowther

Hectic and exciting are two words that adequately describe Dan Kennedy’s schedule at the moment. This past September he reported on an array of shows at London Fashion week for IDOL Magazine, was featured on GQ.com and has begun building a solid portfolio of interviews from some of fashion’s most exciting personalities. And with the MAN collections showcasing in January and London Fashion Week again in February, things don’t seem to be slowing down anytime soon for the young writer.

 

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