
I couldn’t have been the only one whose jaw dropped when we were given our first glimpse into the exquisite home of Mr. & Mrs. Draper in the fifth season of Mad Men. Their apartment was doper than nearly anything I’d ever seen–chic, minimal and full of vibrancy, their abode made me wonder if homes of the sixties really looked like that. It wasn’t until recently then that I came across the work of Charles Schridde.
A Wild West enthusiast and commercial illustrator by trade, Shridde was commissioned by Motorola to envision the homes of the future, stunning, luxurious and perfectly situated to house Motorola’s most recent line of radio equipment and large-screen (19 inches) television monitors. The year was 1961. Taking on the enviable commission, the illustrator got to work creating an array of visuals that ran in Life Magazine and The Saturday Evening Post from 1961 to 1963, depicting these elegant dream-homes, symbiotically nestled into their natural surroundinngs. Today, those illustrations provide some vintage visual inspiration, as well as serving their original intention, allowing us to imagine the possibilities of the future.



















