Living in a big city, it’s easy to get disillusioned or disenfranchised. I mean, some folks feel like a constant stream of mind-numbingly stupid advertising is occasionally annoying. Others find it easy to ignore. But then there are those of us who feel it’s actually oppressive in its own way — who feel that being bombarded with propaganda about products or TV shows you never asked for might actually be worth rebelling against.
Dazed & Confused publisher Robert Montgomery, equipped with a poetic, subversive sense of humor, and inspired by the Situationist Movement of 1960s France, found a way to channel that frustration into public works of art. Drawing on the artistic tradition of Detournement, Montgomery hijacks advertising space, turning billboards into poetic, abstract reflections and critiques on capitalism and the modern lifestyle. Turning a vehicle of mindless capitalism into something intellectually engaging and challenging? Seems like something we can get behind.